THIS IS YOUR THIRD PROJECT
A few of my favorite things: Naming, custom greeting cards, and mailing cans of spotted dick pudding to strangers.
Joy-O-Matic was an online game inspired by slot machines. Each three-of-a-kind spin online resulted in an actual gift being mailed to the winner.
I helped develop the concept, named the joy-o-matic, and wrote all copy—for the microsite, 9 custom greeting cards, a downloadable drinking game and all social media promotions.
I was lucky enough to concept and write for several redpepper self-promo campaigns. This favorite was the agency Christmas contraption, circa 2012 and resulted in 2M+ impressions for the agency in just under 2 weeks.
Scroll to rejoice.
Every spin was a win. Some prompted greeting card or drinking game downloads.
When a player landed three-of-a-kind, we mailed a physical prize to their house —authentically thrifted ugly sweaters, spotted dick pudding in a can, summer sausages, fruitcakes, Santa beard and mustache kits, or picklecicle kits.
I wrote (and our team illustrated) custom greeting cards to pair with each physical gift. Feast your eyes.
Spotted Dick gift greeting card
Sausage gift greeting card
Nutcracker gift greeting card
Ugly sweater gift greeting card
Powdered eggnog drink mix gift greeting card, complete with seasonal Virgin Mary joke
